Web3 travel platform Travala has partnered with Trivago, a leading global accommodation metasearch engine, to enhance cryptocurrency adoption in the travel industry. This collaboration allows Trivago users to book over 2.2 million properties from Travala’s inventory using cryptocurrency payments. More than 100 digital assets, including Bitcoin (BTC), Ether (ETH), and various altcoins, will be accepted for transactions.
Driving Crypto Adoption in the Travel Industry
According to Juan Otero, co-founder and CEO of Travala, this partnership marks a significant step in increasing cryptocurrency adoption within the travel sector. Traditional travel companies are actively exploring innovative ways to diversify payment options and improve customer experience.
“With the ongoing widespread adoption of crypto, it’ll only take one major player to integrate crypto payments into their travel platform for everyone else to follow suit,” Otero told Reporters.
Introducing Crypto Payments to Millions of Travelers
Trivago, a Nasdaq-listed company, operates in over 190 countries and features more than five million hotel listings. This integration will introduce cryptocurrency payments to Trivago’s three million unique monthly users, broadening the reach of digital asset adoption in the travel industry.
Also Read: Top Crypto Payment Processors to Watch Out for in 2025
Earn BTC and AVA Rewards for Crypto Bookings
Travelers who book Travala properties through Trivago using cryptocurrency will also receive additional rewards in BTC or Travala’s native Ava (AVA) tokens. This web3 travel platform recently launched a Bitcoin and AVA treasury reserve plan on Dec. 11, 2024, after surpassing $100 million in gross annual revenue.
Otero highlighted that cryptocurrency-based rewards set Travala apart from traditional booking platforms. “On top of this, Travala has an integrated crypto-based loyalty program that offers crypto rewards instead of traditional loyalty points,” he noted.
Crypto and Blockchain: The Future of Travel
Industry experts continue to emphasize the importance of real-world blockchain applications in driving mass cryptocurrency adoption. Justin Hyun, director of investments at The Open Network Foundation, believes that onboarding the next 500 million crypto users will require simple and practical applications. Platforms like Telegram Mini Apps could serve as a “Trojan Horse” for widespread adoption.
Travala’s integration with Trivago represents a major milestone in the intersection of blockchain technology and the global travel industry, offering travelers greater flexibility and incentives through cryptocurrency payments.
